Boardroom Bound with Alexander Lowry

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Stories and strategies from brilliant business minds to help new and aspiring directors bring their best self to the boardroom

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Boardroom Bound with Alexander Lowry navigateright Episode

#001: 3 Laws of Personal Branding, with Rick Sweeney

Welcome to the very first episode of my new podcast Boardroom Bound. 


For the next few episodes, I'll spend a lot of time covering positioning and what that means for you in building your personal brand. Because your brand is essential to obtaining Board roles!


In this episode, we hear from Rick Sweeney. Rick has 25 years experience as an award-winning brand strategist, including leading marketing and communications for Cornell's MBA program.


Rick will explain the three laws of personal branding: 


  • Know your value to your organization

  • Manage up, down and sideways

  • Cultivate your image integrity

Are you ready to take the next step in building your personal brand? Hit play now!


Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!


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