Creatively Speaking

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WRTI's award-winning weekly arts and culture program broadcasts every Saturday from 11 a.m. to 11:30 a.m. Jim Cotter presents a cross-section of interviews, features, commentaries, reviews and performance excerpts that highlight the most interesting local work in the performing and visual arts.

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Creatively Speaking navigateright Episode

Creative From the Client Side: Gary Lancina

Gary Lancina, CMO of the Luma Institute and former VP of marketing at Redbox, gives many revealing insights from the client’s point of view including: what really makes up an effective ad? Just because it’s creative, does that make it any good?