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Updates on cutting edge research and innovations in teaching from the faculty of INSEAD Subscribe now for free access! http://knowledge.insead.edu/home.cfm

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Title: 97: China’s Babytree.com: how it achieved its growth spurt

97: China’s Babytree.com: how it achieved its growth spurt

May 20th, 2010

Just three years after starting up, Babytree.com, a social networking site for parents in China already boasts some 12 million visitors, a mammoth feat… Go to Episode

140: Growing a business with word-of-mouth marketing: the case of iXiGO.com

June 6th, 2011

Most start-up companies allocate a hefty budget for advertising and marketing at the beginning, especially when they have lofty goals of capturing market… Go to Episode

156: Who cares for society ?

November 10th, 2011

The economic crisis has put most governments on an austerity programme, cutting social benefits at a time when demand for such services is skyrocketing.… Go to Episode

80:Powering the economic growth engine

September 16th, 2009

INSEAD's Robert Ayres and Ben Warr talk about why we cannot underestimate the importance of energy, as it has become the premier economic driver of growth… Go to Episode