In today's world being a talent interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
Welcome! Today, we have Laurence Carr, the CEO of Laurence Carr Design, with us on the show. Although Laurence opened her design firm just a short eighteen months ago, she is already running it with the clarity of a seasoned CEO. She has a very well-structured business plan and her goals are right in front of her. In today's episode, she explains how she managed to get her business up and running so quickly and she also shares with us her well-thought-out business plan. Laurence is truly an impressive businesswoman so be sure to listen in today, to learn about the clear and intentional way she runs her business.
Laurence is helping to shape our cultural dialogue through her work, her speaking engagements, and her blog, "Beyond Aesthetics". Her focus is on combining sustainability with quality, and she is a GREEN Leaders Accredited Professional, and a Member of the Sustainable Furnishing Council. She is is a leading voice in the field of Holistic Interior Design and she's been featured in Forbes, The Wall Street Journal, Business of Home, Domino, Apartment Therapy, Sotheby’s Home, House Tipster and Style Matters. Laurence won the BUILD awards from Homes and Gardens UK in 2019, and she was nominated for the ASID National Awards 2019 for “Design for Humanity”. In March of this year, she was invited to be one of the 30 speakers of the Circular City Week in New York. And this summer, Laurence Carr Design successfully unveiled "The Restorative Room", in Southampton New York, for the Hampton Designers Showhouse 2019. Tune in now, for more!
Born in France and now living in NYC, Laurence Carr has an inherent appreciation for art and design—she is a natural aesthete. Before launching her interior design practice, Laurence was a professional ballet dancer, singer, stage director, and fashion event manager. Today, she is recognized for her application of wellbeing principles and ancient techniques in high-end residential interior design.
Laurence believes luxury interiors don’t have to be sterile and soulless. Instead, her projects encourage mindful living and create harmony, whilst attaining a level of sophistication that develops from layering modern art, furniture, antiques, and accents.
Having lived, worked and traveled in Europe, Asia, Australia, and the US, Laurence’s design aesthetic is influenced by her love of different cultures and deep appreciation of art. She brings an international approach to each project—whether its sifting through antique galleries in Paris or sourcing hand-woven rugs from the villages in Nepal, Laurence’s knowledge and network allows her to find and assemble unique items for you.
Previous shows mentioned in this episode:
Website: Laurence Carr
Facebook: Laurence Carr Design
Instagram: Laurence Carr Design
YouTube: Laurence Carr