Appy Hour: Highlighting the Best in Mobile Marketing

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Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.

Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.

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Appy Hour: Highlighting the Best in Mobile Marketing navigateright Episode

18: Shutterfly: A Push for Personalization w/ Raquel Basso


Mobile users demand and expect personalization. In this episode Raquel Basso, Director of Global Marketing at Shutterfly, discusses Shutterfly’s approach to creating an engaging in-app experience through personalization and push notifications. Find a breakdown of this episode here.