Appy Hour: Highlighting the Best in Mobile Marketing

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Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.

Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.

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Play Latest Episode:

Title: 6: Location Based Marketing & Geofencing w/ Wesley Hall

2: How to Use Control Groups to Test Your App’s Messages w/ Marcelo Zeferino

August 4th, 2017

Push notifications are a great way to engage with your audience. But there's always a risk: what if the notifications that you think are valuable to your… Go to Episode

1: Why You Should Listen to Appy Hour

August 4th, 2017

Podcasts are unique: they're engaging but somehow also laid back. Written content is great, but podcasts have the special ability to catch really smart… Go to Episode