ConversionAid: Create Software That Sells | SaaS, Startup, Growth Hacking & Traction


This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven startup founders and industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.


ConversionAid: Create Software That Sells | SaaS, Startup, Growth Hacking & Traction navigateright Episode

193: The 1-Page SaaS Marketing Plan - with Allan Dib

Allan Dib is a serial entrepreneur, marketer and author of the book The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd.

To build a successful SaaS business, you need to stop doing random marketing' and instead follow a reliable plan for rapid business growth. But creating a marketing plan can often be a difficult and time consuming task for early stage SaaS founders.

Allan wrote the book with direct response marketing in mind. However, in this interview I talk to him about how to take the best of his 1-page marketing plan concept and make it work for SaaS businesses.

So in this episode, you'll learn a simple step-by-step process for creating your own SaaS marketing plan - that's literally one page. Allan starts with the big idea and then walks us through each stage of creating a marketing plan.

And he makes the entire process simple and fast.

So if you've been struggling to create a great marketing plan for your SaaS business or want to go back and refresh your marketing, then this episode is for you.

I hope you enjoy it!

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