Copy That Pops: The Psychology Behind Copy Writing | Landing Page Conversion | Email List Building | Increased Sales


Psychology instructor and serial entrepreneur Laura Petersen, M.A.E.D. takes a deep and tantalizing dive into the psychology behind increasing the effectiveness of your online business efforts. Through research-backed scientific findings, real case studies, and engaging interviews with entrepreneurs getting results in their businesses, listeners learn tips and tactics to improve their opt-ins, sales, and profits leveraging the psychology behind great copy, visual layouts, and converting leads into customers without sleazy hard sales. Laura is passionate about helping other entrepreneurs (especially the ladies #girlpower) get more out of their businesses so they can design the life of their dreams and maybe join her for a cup of coffee wherever in the world she may be with laptop in hand.


Claim this podcast

Remove this podcast

Play Latest Episode:

Title: 197: Improve Your Sales Copy with Fun Metaphors - Quick Copy Tip

197: Improve Your Sales Copy with Fun Metaphors - Quick Copy Tip

November 26th, 2019

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen! This quick copy tip will have… Go to Episode

196: Fast way to community build — swipe this copy!

November 7th, 2019

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn… Go to Episode

195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn

October 22nd, 2019

Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book… Go to Episode

194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater

October 15th, 2019

Sell more with stories. As they say, "Words tell. Stories sell."   How do you make more money by closing more sales...without feeling like a pushy, sleazy… Go to Episode