The Go and Grow Podcast is where you’ll learn from inspiring entrepreneurs and industry leaders about how they launched their companies, products, and campaigns and the marketing and growth tactics they used to increase users, revenues and profits.
In each episode, I'll interview entrepreneurs, startup founders, and industry leaders about how they came up with their business or product idea, what they did to get it off the ground, and the marketing and growth strategies they used to grow.
Today's guest, Larry Kim, is Founder and Chief Technology Officer of WordStream, a marketing software company managing over a half-billion dollars in annual ad spend for over ten thousand customers, and he shares marketing insights to over a million visitors every month at his WordStream Blog.
Larry also developed free tools for Facebook ads & AdWords used by over a million marketers worldwide; is a leading contributor to Inc. Magazine and Search Engine Land; keynoted dozens of marketing events; was named "Most Influential PPC Expert" for 2015, 2014 and 2013 by PPC Hero; and won the 2015 Top Search Marketer of the Year awards from both the US Search Awards & Search Engine Land.
We're going to learn how Larry validated WordStream, how he built an offer that gets new customers in the door, and how an expert approaches content marketing.
You can also access this episode at http://goandgrowpodcast.com/059