Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies

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The Go and Grow Podcast is where you’ll learn from inspiring entrepreneurs and industry leaders about how they launched their companies, products, and campaigns and the marketing and growth tactics they used to increase users, revenues and profits.

In each episode, I'll interview entrepreneurs, startup founders, and industry leaders about how they came up with their business or product idea, what they did to get it off the ground, and the marketing and growth strategies they used to grow.

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How to analyze whether your content and social media marketing is working, with Allen Gannett of TrackMaven (Ep 58)

Today's guest, Allen Gannett, is a leader in the science of marketing and creativity, and a sought-after investor in innovative technology companies. He is the Founder and CEO of TrackMaven; a General Partner at Acceleprise Ventures; and he is a frequent writer on creativity, leadership, and marketing with his work appearing in Fast Company, The Washington Post, The Next Web, and more.

TrackMaven is a marketing data and intelligence platform used by some of the world’s biggest brands, including General Electric, Microsoft, Marriott, Fidelity, and other Fortune 500 companies. Acceleprise Ventures is an early-stage fund that invests in emerging software companies. Through Acceleprise and his personal investments, Allen has invested in nearly fifty startups ranging from language learning disruptors to next-generation artificial intelligence technologies. Gannett has also been honored as a Forbes “30 under 30,” a World Economic Forum “Global Shaper,” a Washingtonian “Tech Titan,” and an Ernst and Young “Entrepreneur of the Year” Finalist.

We're going to learn about content marketing and analytics, why marketing is looking less and less like a funnel, and how Allen developed growth strategies for his startup.

You can also access this episode at http://goandgrowpodcast.com/058