Growth Journeys

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“Growth Journeys” is a podcast series from TCV, one of the largest growth equity firms, which has been backing private and public technology companies since 1995. Listen to founders, CEOs and other innovators as they unpack the lessons and patterns from their personal and professional journeys in building and scaling high-growth businesses to category leadership.
The statements, views, and opinions expressed are those of the speakers and do not necessarily reflect those of TCMI, Inc. or its affiliates (“TCV”). TCV has not verified the accuracy of any statements by the speakers and disclaims any responsibility therefor. This interview is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by TCV or any of the securities of any company discussed. The TCV portfolio companies identified, if any, are not necessarily representative of all TCV investments and no assumption should be made that the investments identified were or will be profitable. For a complete list of TCV investments, please visit www.tcv.com/all-companies. For additional important disclaimers, please see “Informational Purposes Only” in the Terms of Use for TCV’s website, available at http://www.tcv.com/terms-of-use/.

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Evolving from SaaS to Marketplace: Key Lessons for Tech Leaders in Making the Jump

The SaaS model is now enabling SMB and vertical SaaS companies to evolve from tool companies to market makers. When they reach a critical mass of service providers using their platforms, these pioneering companies can leverage data and mindshare advantages to create demand for the services they enable. Creating such two-sided marketplaces generates powerful network effects, a deeper moat, and a significantly larger TAM. In this conversation, Brian Rothenberg, former VP of growth at Eventbrite, explains the steps and structures necessary to accomplish this strategic transformation and reach scale. He also offers priceless tips on timing and managing relationships with original SaaS clients, to gain and sustain the most powerful network effects.