“Growth Journeys” is a podcast series from TCV, one of the largest growth equity firms, which has been backing private and public technology companies since 1995. Listen to founders, CEOs and other innovators as they unpack the lessons and patterns from their personal and professional journeys in building and scaling high-growth businesses to category leadership.
Growth Journeys navigateright Episode
The SaaS model is now enabling SMB and vertical SaaS companies to evolve from tool companies to market makers. When they reach a critical mass of service providers using their platforms, these pioneering companies can leverage data and mindshare advantages to create demand for the services they enable. Creating such two-sided marketplaces generates powerful network effects, a deeper moat, and a significantly larger TAM. In this conversation, Brian Rothenberg, former VP of growth at Eventbrite, explains the steps and structures necessary to accomplish this strategic transformation and reach scale. He also offers priceless tips on timing and managing relationships with original SaaS clients, to gain and sustain the most powerful network effects.