Growth Journeys

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“Growth Journeys” is a podcast series from TCV, one of the largest growth equity firms, which has been backing private and public technology companies since 1995. Listen to founders, CEOs and other innovators as they unpack the lessons and patterns from their personal and professional journeys in building and scaling high-growth businesses to category leadership.
The statements, views, and opinions expressed are those of the speakers and do not necessarily reflect those of TCMI, Inc. or its affiliates (“TCV”). TCV has not verified the accuracy of any statements by the speakers and disclaims any responsibility therefor. This interview is not an offer to sell or the solicitation of an offer to purchase an interest in any private fund managed or sponsored by TCV or any of the securities of any company discussed. The TCV portfolio companies identified, if any, are not necessarily representative of all TCV investments and no assumption should be made that the investments identified were or will be profitable. For a complete list of TCV investments, please visit www.tcv.com/all-companies. For additional important disclaimers, please see “Informational Purposes Only” in the Terms of Use for TCV’s website, available at http://www.tcv.com/terms-of-use/.

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Growth Journeys navigateright Episode

Making the Mundane Sexy: How Intuit Turned SMB Bookkeeping and DIY taxes into Massive Business Lines -- A conversation with Daniel Wernikoff, former EVP and GM of Intuit’s small business and consumer tax units, and Tim McAdam, General Partner at TCV

Dan Wernikoff rose to become an EVP at Intuit and general manager of its small business unit and consumer tax group. In both cases he scaled the business-within-a-business from small groups of early adopters to huge hordes of happy SMBs and consumers, by relentlessly measuring early indicators, leveraging core strengths, and focusing on long-term growth goals. 


In this conversation with TCV General Partner Tim McAdam, he shares lessons about how selling into SMB markets differs from enterprise, the best metrics for tracking success, and why empathy and understanding matter more than slick ads and sales techniques. He also explains how to infuse human expertise into SaaS models in a way that fits the SMB/consumer mindset. For these insights and more, settle back and press play.