GrowthCap Insights


Conversations with CEOs, Investors, and Other Key Leaders in the Growth Economy


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Life Time Founder and CEO Bahram Akradi: Reinventing And Captivating The Fitness Industry

Bahram realized that something was wrong in the fitness and health club industry and set off to fix it. He started Life Time Fitness in 1992 with the goal of redefining the industry by employing a razor-like focus on the customer experience. With this founding principle, Life Time Fitness has grown to 140 locations across 39 major markets in the U.S. and Canada. Going beyond the confines of the traditional fitness club, Life Time is a "Healthy Way of Life" brand that has expanded into educational content, healthy food, fitness classes, sports competitions, and more. In 2015, Life Time was taken private by Leonard Green and TPG in a transaction valued at more than $4.0 billion.