Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa Specialist Advice


Inside the Spa Business takes you on a journey beyond the aromatherapy oils and plush linens, into a world of business realities. Each week, we'll bring you information, advice and insights on every aspect of the spa and wellness industry. Whether you want to learn about spa & wellness business models, hotel and spa management courses, spa therapist education, training and recruitment, skincare products and their place in spas, wellness trends, spa and wellness industry research, spa conferences and events, marketing ideas and solutions for your spa and wellness business or simply sourcing spa equipment and supplies, this is the podcast for you. Join us on our mission to Fight the Fluff! #FightTheFluff!


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Title: Should The Wet Areas Be Charged To The Spa P&L? #604

Should The Wet Areas Be Charged To The Spa P&L? #604

July 27th, 2019

Hotel Spas often have Steams, Saunas, Jacuzzi's, etc as part of their facilities. The costs of operating these facilities can often be considerable. But… Go to Episode

What Are Today’s Wellness Travellers Thinking About? #605

July 28th, 2019

Wellness Tourism is valued at $639 billion according to the Global Wellness Economy Monitor 2018. And it's growing. Over 6% growth over the past couple… Go to Episode

Why Your Brand Must Have A Split Personality #602

July 25th, 2019

Many branding experts will tell you that to build a strong brand, you need to be consistent. True enough. But consistent does not mean the same. Just… Go to Episode

How to Apply CAC & LTV Metrics to your Referral Program #603

July 26th, 2019

CAC (Cost of Acquiring a Customer) & LTV (Life Time Value) are metrics I spoke about back in Ep. 590. Referral Programs make sense for Spa businesses,… Go to Episode