Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa Specialist Advice


Inside the Spa Business takes you on a journey beyond the aromatherapy oils and plush linens, into a world of business realities. Each week, we'll bring you information, advice and insights on every aspect of the spa and wellness industry. Whether you want to learn about spa & wellness business models, hotel and spa management courses, spa therapist education, training and recruitment, skincare products and their place in spas, wellness trends, spa and wellness industry research, spa conferences and events, marketing ideas and solutions for your spa and wellness business or simply sourcing spa equipment and supplies, this is the podcast for you. Join us on our mission to Fight the Fluff! #FightTheFluff!


Many branding experts will tell you that to build a strong brand, you need to be consistent.

True enough.

But consistent does not mean the same.

Just as each of your customers has different personalities, so too must your brand.

We don't behave the same way around our kids, as we do around our bosses.

Our personalities adapt according to the situation and environment we are in.

That doesn't make us any less genuine. It's just the human dynamic.

Brands need to resonate with people. Thus, that same human dynamic applies to brands too.


#branding #personality #brandessence