Missions & Marketplace Podcast: Online Business | Marketing | Finance | Lifestyle

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Missions & Marketplace talks with business and thought leaders to discuss their passions in and outside of business and how it drives them to give and be citizens of goodwill. Missions & Marketplace Podcast is brought to you by Affiliate Mission. Affiliate Mission is a premier affiliate marketing and management agency dedicated to your needs and the needs of your business. We realize that your time is valuable and your success is crucial; we offer one of the most comprehensive arrays of affiliate management services in the industry, designed to maximize your profits and ensure your continued success in the affiliate marketing world. Missions & Marketplace has insightful conversations and that also includes talks with business and thought leaders to discuss their passions in and outside of business and how it drives them to give and be citizens of goodwill.

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Missions & Marketplace Podcast: Online Business | Marketing | Finance | Lifestyle navigateright Episode

154: How to Increase Results by Reducing Friction with Author Roger Dooley

Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
 
As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages.
In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.
 
Roger's new book takes you step-by-step through the process of:
  • Empowering frank conversations
  • Guiding individual and team behaviors
  • Getting ahead of friction
  • Optimizing the customer experience
  • Building a frictionless corporate culture
Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

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