Professional Services Marketing & Selling

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Professional Services Marketing & Selling navigateright Episode

The Improv Comedy Tactic that Keeps Sales Moving Forward

The secret to successful improv comedy is the same strategy that keeps sales conversations moving forward. It’s all about saying “yes and.” Listen as Michael Port, author of the book Steal the Show, explains how sellers can use that tactic, why you must rehearse in order to be spontaneous, and the best way to close a deal.