Shoppernomics

Episode 25 - Herb Sorensen

Phil McGee — Mon, 20 Jul 2020 15:27:11 +0000

Herb Sorensen takes us Inside the Mind of the Shopper

Episode 24 - Russell Zwanka

Phil McGee — Tue, 09 Jun 2020 22:47:53 +0000

Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Episode 23 - Constantinos Pantidos

Phil McGee — Thu, 28 May 2020 19:02:23 +0000

Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability

Episode 22 - Michael Solomon

Phil McGee — Wed, 29 Jan 2020 00:11:35 +0000

Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them

Episode 21 - Constant Berkhout

Phil McGee — Sat, 21 Dec 2019 15:08:24 +0000

Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

Episode 20 - Tim Routledge

Phil McGee — Sat, 09 Nov 2019 18:08:14 +0000

Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

Episode 19 - Markus Husemann-Kopetzky

Phil McGee — Sat, 14 Sep 2019 16:05:50 +0000

Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

Episode 18 - Marco Palma

Phil McGee — Wed, 21 Aug 2019 21:44:12 +0000

Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

Episode 17 - Carolyn Yoon

Phil McGee — Mon, 10 Jun 2019 01:34:30 +0000

Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting

Episode 16 - Ryan Hamilton

Phil McGee — Fri, 10 May 2019 16:19:28 +0000

Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"

Episode 15 - Carol Moser

Phil McGee — Wed, 20 Feb 2019 22:49:15 +0000

Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"

Episode 14 - Paul Spector

Phil McGee — Wed, 20 Feb 2019 20:18:48 +0000

Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"

Episode 13 - Mike Storm

Phil McGee — Tue, 08 Jan 2019 22:32:30 +0000

Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.

Episode 12 - Richard Shotton

Phil McGee — Sat, 15 Dec 2018 02:30:59 +0000

Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Episode 11 - Norbert Schwarz

Phil McGee — Mon, 03 Dec 2018 19:26:51 +0000

Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"

Episode 10- Will Leach

Phil McGee — Fri, 16 Nov 2018 22:48:19 +0000

Phil and Will discuss Will's new book, Marketing to Mindstates.

Episode 1 - Maggie Geuens

Phil McGee — Thu, 25 Oct 2018 00:51:18 +0000

Clicks as a Healthy Alternative to Bricks

Episode 9 - Robert Jones

Phil McGee — Wed, 24 Oct 2018 21:34:46 +0000

Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework

Episode 8 - Peter Steidl

Phil McGee — Wed, 24 Oct 2018 20:43:16 +0000

Neuromarketing Essentials: What Every Marketer Needs to Know

Episode 7 - Lyn Falk

Phil McGee — Wed, 24 Oct 2018 20:37:02 +0000

Turning the Shopping Experience on its Head

Episode 6 - Derick Davis

Phil McGee — Wed, 24 Oct 2018 20:30:03 +0000

How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Episode 5 - Charles Spence

Phil McGee — Wed, 24 Oct 2018 20:22:20 +0000

On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories

Episode 3 - Jeff Inman

Phil McGee — Wed, 24 Oct 2018 20:17:57 +0000

From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model

Episode 4 - Dan Sheehan

Phil McGee — Wed, 24 Oct 2018 20:11:04 +0000

In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns

Episode 2 - Gaurav Jain

Phil McGee — Wed, 24 Oct 2018 19:55:28 +0000

Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment