Sharper Hotel Marketing

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Sharper Hotel Marketing dives into strategies and solutions for hotel marketing.

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Title: TripAdvisor: Booking.com Pop-Ups Hurting Direct Bookings

Guest Experience: Cockroach Control in Hotels

April 8th, 2017

Chris explores the very real problem of controlling cockroaches in hotels, and how to reduce the chances of these pests ruining your reputation. He also… Go to Episode

Branding: Why Style Guides Are So Critical

April 2nd, 2017

Branding style guides are the blueprint for your branding identity which gets replicated across your online presence and real world marketing. In this… Go to Episode

Email Marketing: Content Strategy & Do's and Don'ts

March 26th, 2017

Content strategy is the basis for solid email marketing campaigns. In this week's episode Chris will break down exactly the difference between content… Go to Episode

Content Marketing: The Why and How of Content Marketing for Hotels

March 20th, 2017

Chris dives head first into what is Content Marketing for hotels in 2017 and why it is perhaps the most important foundation for hotel marketing in general.… Go to Episode