The 30 Foot Gorilla Podcast


Creative minds often find business difficult. The 30 Foot Gorilla Podcast aims to help creative professionals develop a business mindset. If you’re considering becoming a freelancer, starting a small creative practice or dream of growing your existing practice into something much bigger, this podcast is here to help. This podcast is specifically intended for creative professionals in any of the creative design fields like architecture, graphic design, illustration, furniture and lighting design, fashion design and styling, landscape architecture and garden design, photography, projection art and just about everything in between.
Each week on the podcast we interview creatives from Australia and around the world to find out what they’re up to and ask them to share their insights into just what it takes to get paid for doing what you love. We discuss their experiences of taking the leap from employee to free agent, steps to take before you make the move, thinking about the long term, choosing a business structure, dealing with taxation, collaborating with others, building star teams, determining what you’re worth and how much to charge and all other the intertwined aspects of being a creative and running a business.
As you already know there are plenty of resources around that help you with the creative side of being creative, and likewise there are plenty of resources and services online and offline to help you with the business side of doing business.. but as you have probably already discovered, there isn’t much that out there that brings them together and deals with the business side of creativity. Taking a small business course at a local college or community education centre can be very expensive and time consuming. Rarely do they focus on the specific needs and nature of being paid to be creative. We’re aiming to build a supportive community that helps each other grow, sharing and learning from the experiences of our peers and connecting creative via in-person events around the world.
Perhaps you’re an architect working for someone else but you’ve been thinking for some time that you want to step out on your own and set up your own practice on your own terms. Maybe it’s not by choice, but by necessity because you’ve suddenly found yourself out of a job. Maybe you’ve got a landscape design business and have been going for a few years but would really like to learn some new techniques that others are doing that might help to push your business to the next level. You might be an interior designer but finding you want to try something different and looking to either broaden your scope or side step altogether into a lighting or furniture design business.
Maybe you’re just finishing up a graphic design or photography course and want to set up a home-based freelance practice. Perhaps you could be interested in a number of design fields and would like to set up some sort of multi-disciplinary design collective.
Whatever it is that you do, if your goal is to have the freedom to do what you love, to get paid, to build a business around being creative, this podcast is totally for you.

The 30 Foot Gorilla Podcast navigateright Episode

30FG EP24: How to discover new career opportunities beyond design with Christina Canters | Design Draw Speak

For many designers, the decision to become eg. an architect was a selection made from a narrow understanding of the range of career opportunities that exist in the world. In the “bucket” of career possibilities were the more well known occupations like doctor, lawyer, accountant, vet, psychologist and so on. With the pressure from family and probably society as a whole, and being the creative type that you’d always known yourself to be, you jumped head first into a four or five year university course that would lead you to your destination.

Fast forward to today. Is this career what you thought it was going to be? Have you moved from firm to firm, hoping to be working on the kinds of projects you’re truly passionate about and always envisioned you were really cut out for but they never came? Are you now working for yourself but finding something is still niggling at you.. Are you happy?

Today's guest is a fantastic example of how you can turn things around, stay positive and be excited about a new future. 

Christina Canters was recently a registered architect.  She went through uni, she did her masters and she subsequently  studied and did what needed to be done in order to be registered with the board of architecture.  As you will hear in this interview though, a few years into her new career, she started to feel, started to realize and accept, that perhaps she didn’t actually enjoy the realities of her chosen profession, of being an architect, she started to realize that despite her love of architecture and design, the actual tasks and day to day activity of being in her profession, of being an architect, wasn’t actually her.

In this interview you will have the chance to listen to how Christina changed direction in her career by identifying and using all the skills she had gained in her profession and focusing them on what really makes her happy. We talk about what it was like to step away from the profession she once loved, about how the idea for her new direction came to her and how she learned all the new skills she now has that have launched her into a whole new career trajectory.


 If you stick around to the end of the interview, you’ll hear the one thing Christina has started doing differently this year that ha had a huge impact on where she is today.