The Side Hustle Show: Business Ideas for Entrepreneurs and Side Hustle Nation

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The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for actionable tips and strategies on how to turn their side hustle dreams into reality. We cover all aspects of small business including marketing, sales, websites, social media, and more. Learn from experienced side hustle entrepreneurs the tactics you can implement today to take your ideas to the next level. Hosted by Nick Loper, Chief Side-Hustler at SideHustleNation.com.

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The Side Hustle Show: Business Ideas for Entrepreneurs and Side Hustle Nation navigateright Episode

315: From Toy Guns to a Full-Time Business

“There was no safety net, it had to work,” Kelly told me.

Kelly Hardwick was talking about her business and blog, FemmeFataleAirsoft.co.uk.

It’s a site she built to write about her new hobby in airsoft, which Kelly described as a war games sport, like the Call of Duty video games in real life.

Kelly started playing airsoft regularly in 2014. However, she was disappointed with the lack of airsoft content online for women. "Be the change you want to see in the world, right?" she told me about why she started her blog. 

She started her blog along with an Instagram account, and it’s actually been her Instagram following that has become the linchpin of her business.

Her Instagram following has gone from 0-65k in less than 4 years, and it's this popularity on Instagram that has helped her land paid guest posts, social media sponsorships, grow her social media management business, and secure other business opportunities.

Tune in to hear how Kelly has grown her audience from 0 to more than 60k followers, how she first monetized her blog, and how she develops profitable relationships with other companies in the airsoft space.