The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast


Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.


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Title: The Hidden Fan Ep. 1

Tao of Sports Ep. 2 - Rob Sine (Pac-12 VP, Tickets)

October 28th, 2012

Group Ticket Sales Giant Rob Sine talks with Host Troy Kirby about the current state of ticket sales on both the college and professional landscape. Sine… Go to Episode

Tao of Sports Ep. 3 - Rick Hill/Bryan Moynihan (Valero Alamo Bowl)

November 4th, 2012

The Valero Alamo Bowl's Rick Hill (VP of Marketing) and Bryan Moynihan (Director of Ticket Sales & Service) were invited to be guests on the podcast and… Go to Episode

Tao of Sports Ep. 4 - Ken Troupe (KT Marketing)

November 7th, 2012

Ken Troupe has 18 years of professional sports experience and was willing to come on the podcast with Troy, talking about some of the newer technologies… Go to Episode

Tao of Sports Ep. 5 - Peter Eiges (Fmr. Raiders Director of Ticketing for 29 years)

November 16th, 2012

Eiges spent 29 years with the NFL Raiders’ franchise, starting as the team’s ball boy out of college before being hired on as then-Head Coach Tom… Go to Episode