The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast


Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.


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Title: The Hidden Fan Ep. 1

Tao of Sports Ep. 6 - Shane Harmon (Deputy CEO/GM Commercial, AFC Asian Cup 2015)

November 21st, 2012

Harmon is organizing the premier senior competition of the Asian Football Confederation for host city Sydney, Australia in 2015, featuring the top 16… Go to Episode

Tao of Sports Ep. 7 - Jim O'Day (Fmr. Univ. of Montana Athletic Director/FCS Chairman)

November 25th, 2012

O’Day spent 7 years at the helm of his alma mater’s athletic department, overseeing the Griz football team that went 77-17, appeared in two FCS national… Go to Episode

Tao of Sports Ep. 8 - Bill Yates (W.B. Grimes Sports Advisory Group)

December 2nd, 2012

  Yates is the guy that a franchise ownership group calls when they are either looking to buy into a market or sell out of one. Yates is part of the… Go to Episode

Tao of Sports Ep. 9 – Adam Tschuor (Dir of Ticket Sales, Univ. of Dayton)

December 9th, 2012

The Tschour name has been around Muncie, Indiana longer than most people can remember. Adam’s legacy at Ball State is generations deep and it’s the… Go to Episode