Welcome to the Thrive Not Survive Podcast. Our mission is to provide you with actionable strategies you can implement right away that will drastically improve the way you do business. Your host is Kelley Skar, COO of Redline Real Estate Group in Calgary
How to make sure your Facebook Ads Don't Suck and Get you a Return on Investment Today we sat down with Facebook Marketing Expert, Andrew Fogliato with JustSellHomes to talk about best practices in Facebook ad strategy. The topics we covered were the 3 elements to creating a Facebook ad that converts, how to set up effective Facebook ad targeting to generate leads (which included 3 different strategies), What kind of Facebook ads generate the greatest ROI and we also talked about targeting based on Cost Per Lead versus Cost per Conversion and why both matter. Facebook is here to stay as 1/6th of the internet traffic runs through Facebook, as a Real Estate Agent it is imperative to stay ahead of the curve in marketing and also to look to Facebook as a great lead generation source.