Wait What Really Ok

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Wait What Really Ok is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, marketing and promotion by delivering up to date, easy to understand information that can be applied to your marketing, regardless of your business. ************************************************ Hosted by Business Advisor, Speaker & Author, Loren Weisman and available on iHeartRadio, Wait What Really Ok is A Methodical, Comical and Informational Podcast covering the best approaches for business and the arts today. ************************************************ For more info on the Business, Management and Marketing Podcast including: requesting a topic, recommending a guest, joining the show as a guest, sponsorship spots, advertising options as well as listening to older episodes and links to each shows supplemental materials, visit: http://waitwhatreallyok.com/ ************************************************ For more info on the Host, Loren Weisman, his consulting, coaching, assisting, advising & speaking options, visit: http://lorenweisman.com/ or http://leveragingsmart.com/ ************************************************ iHeartRadio: https://iheart.com/show/53-Wait-What-Really-Ok/ Spreaker: https://spreaker.com/show/wait-what-really-ok Pinterest: https://pinterest.com/waitwhatreallyk/ Facebook: https://facebook.com/waitwhatreallyok/ Twitter: https://twitter.com/waitwhatreallyk/ YouTube: https://youtube.com/waitwhatreallyokpodcast/ ****************************************­******** Music Credits: "Fully Licensed Wait What Really Ok Theme Song" is from RKVC. 2016 Copyright - eMbloh Music/ Cienzo Music Hear more from them or get them to commission a theme for you at: http://rkvc.net/ Ass Backwards Music Publishing (BMI) http://ssamusic.com/ “News and Information Podcast Percussion Outro” is from Doug Hinrichs. 2016 Copyright - Dig And Be Dug Music. Hear more from him or get him to commission an outro for you at: http://doughinrichs.com/ Ass Backwards Music Publishing (BMI) http://ssamusic.com/ ****************************************­********

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Authoring an authentic book to spotlight your knowledge

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book.

Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK Episode 111 hosted by Brand Messaging Strategist Loren Weisman.

If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast.

This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you.

Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.”

"Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority.

If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it.

When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority.

"It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman

Episode 111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.

This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
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The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
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Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
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Fish Stewarding Group (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
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LW and FSG Links
FSG URL: https://fishstewarding.com/
LW URL: https://lorenweisman.com/
Podcast Info: http://brandmessagingpodcast.com/
Videos: http://brandmessagingvideos.com/
Blogs: http://brandmessagingblogs.com/
Quotes: http://brandmessagingquotes.com/
About Loren: http://brandmessagingstrategist.com/
Amazon Author Page: https://amazon.com/author/lorenweisman
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Brand Messaging Podcast WWROK Links
Twitter: https://twitter.com/waitwhatreallyO
Facebook: https://facebook.com/brandmessagingpodcast/
Instagram: https://instagram.com/brandmessagingpodcast/
LinkedIn: https://linkedin.com/company/brand-messaging-podcast
Google: https://brand-messaging-podcast.business.site/
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
http://rkvc.net/
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
http://doughinrichs.com/
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Authoring an authentic book to spotlight your knowledge.