A Well-Designed Business™ | Interior Design | Designers | Business |Interior Design Success


In today's world being a talent interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.


A Well-Designed Business™ | Interior Design | Designers | Business |Interior Design Success navigateright Episode

482: Cheryl Clendenon: Small Business, Think Big

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.  

Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl.

Show Highlights:

  • The copy on Cheryl’s website is awesome!
  • You need to know your audience.
  • Carefully considering what your website says about you.
  • Learning to guide your clients down your path.
  • There are many people are too timid to reveal their personalities on their website. This is very limiting.
  • Cheryl has an incredible Facebook group, called Small Business Think Big.
  • How to best position your design firm.
  • It all starts with the way you present yourself on your website.
  • Learning to not be afraid to talk about money.
  • Projecting your income.
  • People tend to be a little resistant to the idea of minimum expenditure at first.
  • The nuances of how to get what you want.
  • Sales is a win-win game.
  • Positioning yourself in the very best way possible.
  • Giving added value is a formula for success.
  • Cheryl explains what her training focuses on.
  • Cheryl looks at how much money she’s going to make on every job she does.
  • For Cheryl, the words have to be right.
  • Cheryl helps you think big about your small business.
  • Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products

Previous shows mentioned in this episode:

Chris Ramey #345

LuAnn Nigara Resources

Vita’s course link: Profit With Window Treatments

Sara’s course link: Process Leads to Profits

My Doma Studio: A Well Designed Business

Well Designed Article

In Detail Interiors

Cheryl’s FB Group: Small Business Think Big

Cheryl's Instagram: In Detail Interiors

Cheryl's Pinterest: In Detail Interiors

LuAnn’s FB Group