Appy Hour: Highlighting the Best in Mobile Marketing

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Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.

Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.

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Play Latest Episode:

Title: 6: Location Based Marketing & Geofencing w/ Wesley Hall

18: Shutterfly: A Push for Personalization w/ Raquel Basso

December 26th, 2017

Mobile users demand and expect personalization. In this episode Raquel Basso, Director of Global Marketing at Shutterfly, discusses Shutterfly’s approach… Go to Episode

17: The 4-Step Process to Increasing App Store Conversions w/ Fabien-Pierre Nicolas

December 19th, 2017

With so many apps, going from search to conversion is huge. In this interview with Fabien-Pierre Nicolas from SmartNews, Inc., we learn how he doubled… Go to Episode

16: How Programmatic Advertising Aids in Monetizing Mobile Apps w/ Jocelyn Sheltraw

December 12th, 2017

Mobile app monetization is the ultimate goal of most app developers today. The industry of mobile applications and the way that app developers monetize… Go to Episode

15: How Can Mobile Apps Fuel Fan Engagement? w/ James Royer

November 14th, 2017

NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more? That’s a… Go to Episode