Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.
Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.
Title: 6: Location Based Marketing & Geofencing w/ Wesley Hall
December 26th, 2017
Mobile users demand and expect personalization. In this episode Raquel Basso, Director of Global Marketing at Shutterfly, discusses Shutterfly’s approach… Go to Episode
December 19th, 2017
With so many apps, going from search to conversion is huge. In this interview with Fabien-Pierre Nicolas from SmartNews, Inc., we learn how he doubled… Go to Episode
December 12th, 2017
Mobile app monetization is the ultimate goal of most app developers today. The industry of mobile applications and the way that app developers monetize… Go to Episode
November 14th, 2017
NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more? That’s a… Go to Episode