Appy Hour: Highlighting the Best in Mobile Marketing

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Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.

Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.

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Appy Hour: Highlighting the Best in Mobile Marketing navigateright Episode

15: How Can Mobile Apps Fuel Fan Engagement? w/ James Royer


NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more? That’s a question that James Royer, the Director of Digital Media & Strategy of the Kansas City Chiefs, seeks to answer every day.  James is in his third season with the Chiefs where he oversees their social media digital content strategy as well as the team’s Mobile App. The focus of this episode of Appy Hour is the Chiefs App: the role it plays in fan engagement, how it drives content consumption, and what the future of the app experience will look like in Arrowhead Stadium.