Appy Hour: Highlighting the Best in Mobile Marketing

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Appy Hour is a podcast dedicated to help digital marketers get more value out of their mobile marketing efforts. This podcast will share tips on how to better engage with your mobile users, how to gain more insights from your user data and how to drive improved conversion and retention rates within your app.

Each episode features an interview with a thought leader or practitioner, discussing topics like: mobile app marketing tactics, leveraging user data, personalizing the user experience, user engagement, how mobile plays a crucial role in an omni-channel marketing strategy, and more.

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Appy Hour: Highlighting the Best in Mobile Marketing navigateright Episode

17: The 4-Step Process to Increasing App Store Conversions w/ Fabien-Pierre Nicolas


With so many apps, going from search to conversion is huge. In this interview with Fabien-Pierre Nicolas from SmartNews, Inc., we learn how he doubled the app store conversion rate at SmartNews in just 30 days. We also got his perspective on creative, attracting new users, fast iteration framework and the future of mobile.