FunnelHacker Radio


Listen to FunnelHacker Radio to get actionable advice and incredible insights and secrets of the world’s best internet marketers. They uncover the mysteries of what it really takes to build a sustainable monthly income doing what you love. They reveal how they built an 8 figure business in less than 9 months with physical products being sold through a simple online sales funnel (episode #2). They discuss what is working and not working in their business. They will help you avoid all of the land mines associated with using paid traffic, social media and how to “double over” on your ad spend. How one marketer almost lost everything yet turned it all around into a Million dollar business within 1 year using webinar secrets (episode #3). You will see how a simple online sales funnel software has allowed users to sell over 75 million dollars of information and physical products within 18 months. Your host, Dave Woodward gets these entrepreneurs to “pull back the curtain” to their business and show you everything all in less than 30 minutes. If you are new to online marketing or been doing it for years, their secrets will quickly help you become more successful. Find show notes at


FunnelHacker Radio navigateright Episode

Troy Howard, Social Proof: What’s Better Reviews Or Testimonials?

Troy Howard the founder of “So Tell Us” reveals Social Proof secrets he has learned over the last 2 decades. What is better customer reviews or testimonials? How have Google, Amazon and other search engines cracked down on fake reviews? How do you get authentic testimonials and reviews and what is the difference?

Show Notes

  • [2:00] What is “So Tell Us” and how it will help you?
  • [4:45] The difference between a testimonial and a review.
  • [6:50] How to take advantage of customer reviews.
  • [12:00] Why your customers are so important in advertising.
  • [16:40] How to build raving fans.
  • [20:00] How to get genuine reviews from your customers.


“There is not a single piece of marketing that should leave your business that does not have social proof incorporated in it.”