Media Buy Times - Media Buying Podcast

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Produced by PickConsulting.com, Media Buy Times covers the hottest topics in media buying. Media Buying podcast for Media Buyers by Media Buyers. Find more at MediaBuyTimes.com and PickConsulting.com.

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Title: Digital Marketing and Multi-touch Attribution Podcast

Adding TV to Media Mix for Brand Search Benefits

October 19th, 2016

TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for… Go to Episode

Multitouch Attribution for Online Marketing Podcast

October 10th, 2016

Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch… Go to Episode

Direct Response TV 101 Podcast

October 10th, 2016

Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response… Go to Episode

Is TV Really Dead? Podcast

October 10th, 2016

While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast This podcast… Go to Episode