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Become more of the man you were meant to be. Order of Man is for motivated and ambitious men who want to become better in every area of their lives from defining their purpose, obtaining self-mastery, building relationships, growing as a leader, and mastering business and finances. Each week, Ryan Michler has real, unscripted conversations with the world’s most successful men. We invite you to join the order at http://www.orderofman.com.


Order of Man: Finance | Fitness | Leadership | Manly Skills | Relationships | Self-Mastery | Style navigateright Episode

Optimization Through Discomfort | KIP FULKS

You wouldn’t be listening to this podcast if you didn’t want to improve your life to some degree. In fact, I’d argue that most of you are interested in optimizing every facet of your life.

And, that’s exactly what my friend, avid bow hunter, co-founder of Under Armour, and founder of Big Truck Farms and Brewery, Kip Fulks talk about today. This is a fascinating discussion with an extremely fascinating man. We talk about manufacturing discomfort, becoming good stewards over all of our resources, developing undaunted courage, managing ourselves well, and optimizing our lives.


  • Made in America
  • Working your ass off
  • Problem-solving
  • Loving the struggle
  • Going around the wall
  • A consumer society
  • Big Truck Brewery
  • Driven by beliefs
  • Managing wildlife
  • Making a sacrifice
  • Experiencing doubt
  • The common denominator
  • Watching others rise
  • Pushing past comfort
  • Overcoming roadblocks


I met Kip Fulks years ago through Instagram. We spent some time hunting in Arizona and I’m always left fascinated and inspired by our conversations. He’s a very deep and probably one of the most interesting thinkers I know.

Kip is an avid outdoorsman, played professional lacrosse for 10 years, is one of the original partners of Under Armour where he helped build the organization into a multi-billion dollar business, and now owns and operates Big Truck Farms and Brewery where he has learned from scratch how to craft beer without any prior knowledge or experience.

I’ve been asking Kip to come on the podcast for years. You guys are going to enjoy this one.


Gentlemen, whatever your battle is, you cannot possibly win unless you have a clear and effective strategy for securing victory.

Most men go at life with a shotgun approach, shooting everything they see, and no real method or system for ensuring they hit the target they’re after.

So, whether you’re trying to salvage your marriage, lead your wife and children well, lose that spare tire around the mid-section, compete in an Iron Man, start a new business, secure a promotion – or generally trying to improve yourself in some way, the 30 Days to Battle Ready program has you covered.

Over the course of 30 days, you’ll work through 4 phases to develop your own Battle Plan so you can attack life in whatever way you see fit and actually produce the results you’re after.

Thousands of men have gone through the free program. It’s time for you to go through it as well and make yourself Battle Ready.

You can sign up at www.orderofman.com/battleready.

Show notes https://www.orderofman.com/290

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