The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast


Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.


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Title: The Hidden Fan Ep. 1

The Hidden Fan Ep. 1

November 20th, 2019

Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed,… Go to Episode

Ep. 878 - Sarah Uhran (Owner, APC Agency)

February 11th, 2019

Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not… Go to Episode

Ep. 877 - Chris Spano (VP, American Hockey League)

September 17th, 2018

Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub.… Go to Episode

Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)

May 21st, 2018

Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations… Go to Episode