The Unofficial Shopify Podcast


“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.


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Title: How Stephanie Morimoto Built a Wellness Brand So Good Venus Williams Invested

Manufacturing Authenticity: From Sneaker Drops to Shinola Saving Detroit

September 29th, 2020

We discuss:The ethics of financing solutionsLaunching your products like YeezyRumors: An update on Native Checkout IntegrationsNews: A Shopify data leak,… Go to Episode

How Stephanie Morimoto Built a Wellness Brand So Good Venus Williams Invested

September 22nd, 2020

Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved.Asutra… Go to Episode

How Nomad Goods Went from $150K on Kickstarter to $20mm on Shopify

September 8th, 2020

Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape… Go to Episode

Q&A: PageSpeed, Plus, Preparing for Q4

September 1st, 2020

This episode is available as a video interview on YouTube: this listener Q&A episode aimed at optimizing for Q4, we discuss:Which… Go to Episode